
Hello, I'm Steven Chen.
With over 25 years of experience in the American retail industryāon both the supplier and retailer sidesāI bring deep, real-world knowledge to every client I serve. I specialize in coaching and mentoring sales teams to increase revenue and boost profitability. Through my proven coaching programs, I simplify complex challenges and turn them into clear, actionable growth strategies. No more guessworkājust a direct path to stronger performance and scalable success, so you can focus on what matters most: growing your business.
My Story
I grew up in Taiwan. Even though I earned both my college and masterās degrees in the U.S. and spoke English fluently, I used to believe that only native English speakers could succeed in sales here. But over time, I learned the truthāsuccess in sales isnāt about speaking perfect English. Itās about having the right business knowledge, strategy, and mindset.
I spent seven years as a salesman calling on U.S. retailers, followed by over 14 years working at a major retailer in Arkansas, managing both direct buying and global sourcing. During those 20+ years in the retail industry, I visited hundreds of factories across Asia and learned from countless brilliant, hardworking people.
And hereās what breaks my heart: so many great manufacturers are stuck in the R&D room, holding back ideas and missing the margins they truly deserveājust because they donāt know how to market or sell to the U.S. retail market.
If that sounds like you, I want you to know this: you donāt have to stay stuck. You just need the right guidance, the right strategy, and someone who understands both your culture and the U.S. retail system. Thatās why Iām hereāto help you step out of your comfort zone, bring your ideas to market, and earn the profits youāve always dreamed of.
Drop me a line!
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