Hello, I'm Steven Chen.
I have been in the American retail industry for more than 20 years, both on the supplier side and the retailer side. I am specialized in coaching and mentoring your sales team to grow sales and profitability. With my coaching program I translate complex issues into simple growth opportunities for companies. I take all the guesswork out of my clients, so they can focus on the business growth.
My Story
I grew up in Taiwan. Although I got my college degree and Master’s degree in the U.S. and had no problem in speaking English, I believed only native English speakers could be good salespeople in the U.S. Later on, I learned that business knowledge and strategies are more critical than speaking perfect English. I was a salesman calling on retailers for seven years, and after that I spent another 14+ years working for a major retailer in Arkansas, USA. I did both direct buying and global sourcing for almost 15 years for the retailer. Now, I get to share my 20+ years of experience with YOU. In my 20 years in the retail market, I visited hundreds of factories and learned from so many good people in many Asian countries. I FEEL SO BAD FOR THEM NOT ABLE TO MARKET THEIR PRODUCTS AT THE PROFIT MARGIN THAT THEY DESERVE. If this is YOU, please, I want to help YOU to step out of YOUR COMFORT ZONE and not to kill YOUR ideas in that R&D room. YOU need to believe in YOURSELF and move forward to the market, so you get the profit you always dreamed.
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