Hello, I'm Steven Chen.

With over 25 years of experience in the American retail industryā€”on both the supplier and retailer sidesā€”I bring deep, real-world knowledge to every client I serve. I specialize in coaching and mentoring sales teams to increase revenue and boost profitability. Through my proven coaching programs, I simplify complex challenges and turn them into clear, actionable growth strategies. No more guessworkā€”just a direct path to stronger performance and scalable success, so you can focus on what matters most: growing your business.

My Story

I grew up in Taiwan. Even though I earned both my college and masterā€™s degrees in the U.S. and spoke English fluently, I used to believe that only native English speakers could succeed in sales here. But over time, I learned the truthā€”success in sales isnā€™t about speaking perfect English. Itā€™s about having the right business knowledge, strategy, and mindset.

I spent seven years as a salesman calling on U.S. retailers, followed by over 14 years working at a major retailer in Arkansas, managing both direct buying and global sourcing. During those 20+ years in the retail industry, I visited hundreds of factories across Asia and learned from countless brilliant, hardworking people.

And hereā€™s what breaks my heart: so many great manufacturers are stuck in the R&D room, holding back ideas and missing the margins they truly deserveā€”just because they donā€™t know how to market or sell to the U.S. retail market.

If that sounds like you, I want you to know this: you donā€™t have to stay stuck. You just need the right guidance, the right strategy, and someone who understands both your culture and the U.S. retail system. Thatā€™s why Iā€™m hereā€”to help you step out of your comfort zone, bring your ideas to market, and earn the profits youā€™ve always dreamed of.

Drop me a line!

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